{"id":26267,"date":"2025-09-30T02:53:00","date_gmt":"2025-09-30T09:53:00","guid":{"rendered":"https:\/\/www.pingcap.com\/?post_type=case-study&#038;p=26267"},"modified":"2025-09-30T03:28:41","modified_gmt":"2025-09-30T10:28:41","slug":"how-omniconvert-transformed-data-infrastructure-and-performance-with-tidb","status":"publish","type":"case-study","link":"https:\/\/www.pingcap.com\/ko\/case-study\/how-omniconvert-transformed-data-infrastructure-and-performance-with-tidb\/","title":{"rendered":"How Omniconvert Transformed Data Infrastructure and Performance with TiDB"},"content":{"rendered":"<p>In the fast-paced world of eCommerce, data is more than just an asset \u2014&nbsp;it\u2019s the foundation for every strategic decision. Since its founding in 2013, <a href=\"https:\/\/www.omniconvert.com\/\">Omniconvert<\/a> has established itself as a leading data-driven experimentation platform, helping online retailers and brands make sense of their customer behavior and improve their conversion rates.<\/p>\n\n\n\n<p>With a mission to empower businesses through experimentation and customer-centricity, Omniconvert offers three robust core products:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Omniconvert Explore<\/strong>: A dynamic tool for A\/B testing and surveying that uncovers performance-boosting insights.<br><\/li>\n\n\n\n<li><strong>Omniconvert Reveal<\/strong>: A powerful analytics platform that provides deep visibility into customer behavior and lifetime value.<br><\/li>\n\n\n\n<li><strong>Omniconvert Pulse<\/strong>: An AI-driven CX monitoring platform that transforms raw customer feedback into meaningful, actionable data.<\/li>\n<\/ul>\n\n\n\n<p>But as Omniconvert grew and evolved, so did the complexity of its data infrastructure, which posed serious challenges.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Challenge_Performance_Bottlenecks_and_Costly_Scalability\"><\/span>The Challenge: Performance Bottlenecks and Costly Scalability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As Omniconvert scaled up its operations, its reliance on MongoDB started to show strain. What was once a reliable system began to buckle under the weight of rapidly expanding datasets and user demands.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"622\" height=\"356\" src=\"https:\/\/static.pingcap.com\/files\/2025\/04\/02020923\/original-system-architecture.png\" alt=\"\" class=\"wp-image-26268\" srcset=\"https:\/\/static.pingcap.com\/files\/2025\/04\/02020923\/original-system-architecture.png 622w, https:\/\/static.pingcap.com\/files\/2025\/04\/02020923\/original-system-architecture-300x172.png 300w\" sizes=\"auto, (max-width: 622px) 100vw, 622px\" \/><figcaption class=\"wp-element-caption\"><em>Figure 1. Omniconvert\u2019s original system architecture.&nbsp;<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Two critical pain points emerged:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Slow Aggregation for Reporting Queries<\/strong>: Omniconvert\u2019s platform allows users to apply custom filters and date ranges to experiments and surveys. As datasets ballooned, these reporting queries began to lag, taking longer and longer to complete \u2014 often at the cost of user experience and decision-making speed.<br><\/li>\n\n\n\n<li><strong>Expensive and Inefficient Scalability<\/strong>: Horizontal scaling of MongoDB was labor-intensive and costly. To handle occasional spikes in traffic, Omniconvert had to overprovision their infrastructure, keeping a consistently oversized cluster online, just in case.<\/li>\n<\/ol>\n\n\n\n<p>These inefficiencies weren\u2019t just technical, though, as they were beginning to hold back the company\u2019s ability to innovate and grow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Search_for_a_Better_Solution\"><\/span>The Search for a Better Solution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Omniconvert\u2019s engineering team, led by CTO Sorin Dumitrescu, knew it was time for a change. They began looking for a database solution that would offer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High availability<br><\/li>\n\n\n\n<li>Strong support for real-time reporting<br><\/li>\n\n\n\n<li>Horizontal scalability<br><\/li>\n\n\n\n<li>Ease of maintenance without requiring a dedicated DevOps team<br><\/li>\n\n\n\n<li>Support for zero-downtime upgrades and easy backup management<\/li>\n<\/ul>\n\n\n\n<p>Most importantly, the new system had to strike a delicate balance: Enabling high-throughput transactional (OLTP) workloads, while also delivering exceptional performance on large-scale analytical (OLAP) queries. It also had to be self-hosted \u2014 a non-negotiable for Omniconvert\u2019s data strategy and compliance standards.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enter_TiDB_The_Hybrid_OLTP_OLAP_Powerhouse\"><\/span>Enter TiDB: The Hybrid OLTP + OLAP Powerhouse<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After evaluating various alternatives, Omniconvert chose <a href=\"https:\/\/tidb.io\/\">\ud2f0DB<\/a>, an open-source, <a href=\"\/ko\/blog\/why-distributed-sql-databases-elevate-modern-app-dev\/\">distributed SQL database<\/a> that delivers Hybrid Transactional and Analytical Processing (<a href=\"\/ko\/blog\/htap-demystified-defining-modern-data-architecture-tidb\/\">HTAP<\/a>) capabilities.<\/p>\n\n\n\n<p>From the outset, TiDB stood out for its ability to serve both real-time operational data and heavy analytical workloads \u2014 all within the same system. This eliminated the need for separate databases for transactional and analytical tasks and simplified the overall data architecture.<\/p>\n\n\n\n<p>Here\u2019s why Omniconvert made the leap:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>HTAP Capabilities<\/strong>: TiDB\u2019s <a href=\"https:\/\/docs.pingcap.com\/tidb\/stable\/tidb-architecture\/\">architecture<\/a> allowed Omniconvert to execute both OLTP and OLAP workloads seamlessly, using a single SQL interface. This unified approach reduced operational complexity and improved development velocity.<br><\/li>\n\n\n\n<li><strong>Straightforward Setup and Maintenance<\/strong>: TiDB\u2019s clear <a href=\"https:\/\/docs.pingcap.com\/\">documentation<\/a> and logical topology made it easy for Omniconvert\u2019s software engineers to deploy and manage the cluster without relying on a specialized database team.<br><\/li>\n\n\n\n<li><strong>Effortless Horizontal Scalability<\/strong>: Adding or removing nodes in TiDB was a breeze. The system automatically redistributed data and load-balanced read operations across nodes, optimizing performance and resource use.<br><\/li>\n\n\n\n<li><strong>Automatic Failover and Disaster Recovery<\/strong>: TiDB\u2019s built-in failover mechanisms and cloud-friendly <a href=\"https:\/\/docs.pingcap.com\/tidb\/stable\/backup-and-restore-design\/\">backup options<\/a> enabled Omniconvert to ensure high availability while reducing storage costs and complexity.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rolling_Out_TiDB_From_PoC_to_Production\"><\/span>Rolling Out TiDB: From PoC to Production<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Omniconvert began with a Proof of Concept (PoC) to validate TiDB\u2019s performance. The results were nothing short of impressive.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>8\u201315x Faster Simple Queries<\/strong>: Everyday queries saw a dramatic reduction in response time, significantly improving user experience.<br><\/li>\n\n\n\n<li><strong>33\u201345x Faster Complex Reports<\/strong>: Analytical reporting that once tested the limits of MongoDB was now lightning-fast and highly responsive.<\/li>\n<\/ul>\n\n\n\n<p>Beyond speed, TiDB also passed the throughput test with flying colors. It was able to sustain over <strong>100,000 requests per minute (RPM)<\/strong> using a modest and cost-effective virtual machine configuration.<\/p>\n\n\n\n<p>The migration was conducted with zero downtime. Both MongoDB and TiDB were run in parallel for a transition period to ensure consistency and confidence before the final switchover.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"337\" src=\"https:\/\/static.pingcap.com\/files\/2025\/04\/02021251\/new-architecture.png\" alt=\"\" class=\"wp-image-26269\" srcset=\"https:\/\/static.pingcap.com\/files\/2025\/04\/02021251\/new-architecture.png 680w, https:\/\/static.pingcap.com\/files\/2025\/04\/02021251\/new-architecture-300x149.png 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption class=\"wp-element-caption\"><em>Figure 2. Omniconvert\u2019s new architecture with TiDB replacing MongoDB.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>TiDB was deployed using <a href=\"https:\/\/docs.pingcap.com\/tidb\/stable\/tiup-overview\/\">TiUP<\/a>, a cluster deployment and management tool, on cloud-hosted virtual machines. Maintenance is still managed through TiUP, streamlining operations even further.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Results_Speed_Scale_and_Simplicity\"><\/span>The Results: Speed, Scale, and Simplicity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Since switching to TiDB, Omniconvert has experienced a paradigm shift in its data capabilities. Their systems now:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Process over 100,000 RPM<\/strong> for real-time user interactions.<br><\/li>\n\n\n\n<li><strong>Perform reporting queries on multi-billion-record tables<\/strong> without performance degradation.<br><\/li>\n\n\n\n<li><strong>Scale dynamically<\/strong> to handle growth without the headache of manual reconfiguration.<br><\/li>\n\n\n\n<li><strong>Operate with minimal downtime and high availability<\/strong>, ensuring platform reliability.<\/li>\n<\/ul>\n\n\n<div id=\"ub-testimonial-f1d48ef2-813c-4ce6-abfa-5c5f640f071e\">\n    <div class=\"wp-block-ub-testimonial ub_testimonial\" id=\"ub_testimonial_f1d48ef2-813c-4ce6-abfa-5c5f640f071e\">\n        <div class=\"ub_testimonial_img\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.pingcap.com\/files\/2025\/04\/02021802\/Sorin-Dumitrescu.jpeg\" alt=\"Sorin-Dumitrescu\" height=\"100\" width=\"100\" \/>\n        <\/div>\n        <div class=\"ub_testimonial_content\">\n            <p class=\"ub_testimonial_text\">TiDB has enabled us to fulfill both our OLTP and OLAP needs. We now process hundreds of thousands of requests per minute while running heavy reporting jobs in parallel. The ease of scaling and self-hosting has significantly reduced our operational burden.<\/p>\n        <\/div>\n        <div class=\"ub_testimonial_sign\">\n            <p class=\"ub_testimonial_author\">Sorin Dumitrescu<\/p>\n            <p class=\"ub_testimonial_author_role\">CTO, Omniconvert<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Looking_Ahead_A_Foundation_for_Innovation\"><\/span>Looking Ahead: A Foundation for Innovation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With TiDB at the core of its infrastructure, Omniconvert is better positioned than ever to serve eCommerce businesses looking to transform customer insights into measurable outcomes.<\/p>\n\n\n\n<p>The technical team can now focus on building features and innovating rather than firefighting performance issues or worrying about scaling costs. And with TiDB\u2019s distributed, cloud-friendly architecture, Omniconvert has laid the groundwork for sustainable growth.<\/p>\n\n\n\n<p>This isn\u2019t just a story about switching databases. It\u2019s a story about finding the right technology partner to unlock agility, performance, and future-proof scalability, all without compromise.<\/p>\n\n\n\n<p>For Omniconvert, TiDB wasn\u2019t just a fix. It was a catalyst for growth.<\/p>","protected":false},"excerpt":{"rendered":"<p>In the fast-paced world of eCommerce, data is more than just an asset \u2014&nbsp;it\u2019s the foundation for every strategic decision. Since its founding in 2013, Omniconvert has established itself as a leading data-driven experimentation platform, helping online retailers and brands make sense of their customer behavior and improve their conversion rates. With a mission to [&hellip;]<\/p>\n","protected":false},"author":178,"featured_media":0,"template":"","tags":[54,10,9,111],"customer":[346],"industry":[183],"class_list":["post-26267","case-study","type-case-study","status-publish","hentry","tag-data-migration","tag-htap","tag-scalability","tag-tidb","customer-omniconvert","industry-saas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Omniconvert Transformed Data Infrastructure with TiDB<\/title>\n<meta name=\"description\" content=\"Discover how Omniconvert achieved data scalability and simplicity with TiDB, boosting query speeds 8-45x and handling 100,000+ RPM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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